myAlpha Web redesign
A new e-banking experience
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ProjectAlpha Web Banking redesign
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ClientAlpha Bank
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IndustryFinancial Services
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ServicesInformation Architecture, UX / UI design, User testing

The challenge
The previous Alpha Bank’s web banking platform (online since 2015) was well-accepted by its customers. But the Bank’s digital services was continuously working on new features for its e-banking offering. These features shaped a new service, and one that the existing interface could not accommodate.
At this point, Alpha Bank asked DDB and our team to redesign the platform. We responded and used business objectives, user data and user testing to deliver a new digital banking experience.
What we did
We worked with the business and development team, ideating, testing, iterating and validating our designs with users to design a fresh and scalable interface.
During this process, functionalities were prioritized with two objectives in mind: Making the banking experience seamless for customers and supporting the Bank to achieve its business goals for the channel.
The interface
Transactions

One starting point
- https://secure.alpha.gr/Login/myAlphaWeb/en
History

Your banking log file
- https://secure.alpha.gr/Login/myAlphaWeb/en
New products

Online applications
- https://secure.alpha.gr/Login/myAlphaWeb/en
Settings

Easy account management
- https://secure.alpha.gr/Login/myAlphaWeb/en
Dashboard

Home to all your products
- https://secure.alpha.gr/Login/myAlphaWeb/en